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Craft and Creativity in Every Crumb

As you may have already learned, many of our bakers have been refining our recipes, creatively crafting our cakes, and magically embellishing them for many, many years. The specialist skills needed to achieve the jaw dropping and the mouth watering come with infinite practice and sterling dedication, and take a lifetime to learn.

These skills have been passed down from generation to generation. Take it from Roger – he taught half our factory!

It can be pretty hard to achieve cake magic at home, and so Roger thought it handy to share some of our tricks of the trade. So whether you’re purely curious, or a budding baker, you simply must read on!

And so, without further ado – here’s some of Roger’s Crafty Pearls…